Luxury watch brand launches VR advertising film staring actor Bradley Cooper.
Sale of cryptocurrency tokens will fund development of technology for seamless native advertising in VR and AR.
Charles Deering returns to write about virtual reality's growing use as an advertising and communications tool.
An analysis by OmniVirt shows customers more likely to engage with immersive advertising.
Report from Ericsson shows that consumers believe that the merger of content and advertising is coming soon.
REWIND.co's Sol Rogers talks about 360 degrees and how it's already changing the marketing game.
Gaze Coin uses eye tracking to allow for seamless monetization of VR and AR content.
A number of companies and brands are using OmniVirt's VR platform for marketing and advertising.
Pretend to fly KLM with free 'Virtual Flight Upgrader' app.
Interactive VR advert Jigsaw Virtual Room will soon be available on Samsung Gear VR and Oculus Rift.