Superdata

The market research company puts the XR industry at $6.7B.

AR is becoming a tempting opportunity for brands and advertisers.

Research company SuperData predicts Oculus Quest will be a turning point for VR.

The vast majority of executives already using AR and VR plan to invest more.

How will the launch of the Magic Leap One affect the wider immersive technology market? SuperData comments.

The webinar will take place next week.

A new set of insights from SuperData Research predicts success for Oculus Go over next three quarters.

Skyrim VR and Fallout 4 VR are among two of the best sellers.

Report shows that revenue from AR and MR software will overtake VR by 2021.

Stephanie Llamas of SuperData Research offers her opinion on the HTC Vive Pro, Mi VR and more.