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Browsing Tag

Augmented Reality

John Lewis Using Augmented Reality in Flagship Store

With augmented reality (AR) no longer a niche technology, its not surprising to see it being utilised by a host of different companies. AR is being used on the Rugby World Cup tickets, for celebrating the Queens reign and now retailer John…

AR Theatrical Performance DragonQuest to Transform Forest

Taking place next month is a unique theatrical performance that blends mother nature with modern cutting edge technology. Set in Monikie Country Park in Angus, Scotland, DragonQuest will feature augment reality (AR) technology what will…

Pokémon GO Brings Pikachu to Life Using AR

Back in 2014 Palmer Luckey, creator of the Oculus Rift virtual reality (VR) head-mounted display (HMD), revealed that his dream VR project would be an official entry in Nintendo's Pokémon franchise that allowed him to roam the world,…

Blippar Celebrating the Queen in AR

Queen Elizabeth II has become the UK's longest serving monarch. To help celebrate 63 years on the throne, Blippar the image recognition and augmented reality (AR) app, is bringing all Bank of England banknotes to life with its app.…

AR Blends With Fashion at the Ace Hotel

Originally beginning as commissioned project for NewHive a multimedia-publishing platform, a new show titled Blastosphere: Digital Art Becomes 3D Fashion, is launching this week in New York. Hosted by The Gallery at Ace Hotel New York, the…

Microsoft HoloLens Lead Audio Engineer Poached by Apple

While there are some large global companies involved in the virtual reality (VR) and augmented reality (AR) markets, like Facebook with its acquisition of Oculus VR, HTC and Sony Computer Entertainment (SCE), tech giant Apple has been…