Browsing Tag

Augmented Reality

Microsoft HoloLens Lead Audio Engineer Poached by Apple

While there are some large global companies involved in the virtual reality (VR) and augmented reality (AR) markets, like Facebook with its acquisition of Oculus VR, HTC and Sony Computer Entertainment (SCE), tech giant Apple has been…

Michael Bay to Launch a Series of AR Comics

While augmented reality (AR) is being adopted by heavy industry or the marketing sector, that doens't mean to say the entertainment industry is missing out. Michael Bay, the Hollywood director behind the Transformers franchise and the…

Lowe’s Innovation Labs Expands to Include VR

Lowe's Innovation Labs (LIL), the innovation hub of Lowe's Companies Inc has announced its expanding its network into Bangalore, India by launching a startup accelerator program focused on developing technologies including augmented reality…

2015 Rugby World Cup Tickets to Feature AR

Augmenting reality (AR) for marketing purposes is starting to become a lot more common as smartphone and tablet apps add more unusual features to products. For this years Rugby World Cup, all the tickets sold will feature AR content to add…

New To VR: No Need For An HMD In iOS App Pantomime Playground

Having to pay out for a head-mounted display can be a daunting and in the minds of a cost conscious public, and those still to be swayed by the second coming of virtual reality (VR) it is often a deal-breaking choice. This is one of the…

RAF Bringing AR to Bournemouth Air Festival

The military is always seen as being on the forefront of technology, with the latest gadgets and equipment available, using technology like virtual reality (VR) as a training tool. But with VR and augmented realities (AR) resurgence in…

Brewery Using AR on Beer Bottles

VRFocus has reported on a number of occasions where augmented reality (AR) and virtual reality (VR) have been used for interesting advertising promotions, like the recent #EdinburghHacked by an artist promoting his exhibition. Now Belgian…

CastAR Receives $15m Investment from the Creator of Android

For an industry that hasn't yet released a proper official consumer product, virtual reality (VR) and augmented reality (AR) technology has received a startling amount of investment over the last few year. From Facebooks procurement of…