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Browsing Tag

Augmented Reality

Blippar Announces Purchase of Binocular

Augmented reality (AR) company Blippar which through its app allows users to 'Blipp' items to bring up further information, is expanding the platform with the purchase of Texas-based software development firm Binocular which it has…

Toshiba To Launch NBA AR App

Sports fans are usually keen to try and secure an autograph or photo with their favourite stars at events, but more often than not this isn't generally possible. Toshiba has created a technology solution for this by developing an augmented…

Dulux Updates Augmented Reality App

Augmented reality (AR) technology is being used in a variety for different ways by companies across the globe. Paint manufacturer Dulux is one business that is utilising the technology through its Visualizer app. (more…)

Philips Museum Releasing Augmented Reality App

2015 has been a big year for the virtual reality (VR) and augmented reality (AR) markets. The technologies have featured prominently at a number of events, and with the year fast drawing to a close, there are still a number of shows still…

Google Glass Being Used to Treat Autism

Google Glass never became the amazing commercial success some thought it might. But that doesn't mean the technology still couldn't be used for beneficial means.  A team of researchers at Stanford University are now using the head-mounted…

The Little Mermaid AR Book Launched on Kickstarter

One of the best uses of augmented reality (AR) technology is the ability to bring still 2D imagery to life with a smartphone or tablet. Danish firm Books & Magic, has taken the original fairy tale The Little Mermaid by Hans Christian…

Ward-Hendry Design Creating AR School Prospectuses

The ability of augmented reality (AR) technology to offer eye-popping alternatives to standard promotional material is being explored by a number of companies across the globe. One business promoting AR technology to its clients is…

Augmented Reality Concept Car Revealed by Honda

Having previously reported on augmented reality (AR) technology being unveiled by Mitsubishi being built into its eX Concept, VRFocus has now learnt fellow Japanese car manufacturer Honda is also using the technology. Honda will be…