Browsing Tag

Augmented Reality

Pokémon GO Brings Pikachu to Life Using AR

Back in 2014 Palmer Luckey, creator of the Oculus Rift virtual reality (VR) head-mounted display (HMD), revealed that his dream VR project would be an official entry in Nintendo's Pokémon franchise that allowed him to roam the world,…

Blippar Celebrating the Queen in AR

Queen Elizabeth II has become the UK's longest serving monarch. To help celebrate 63 years on the throne, Blippar the image recognition and augmented reality (AR) app, is bringing all Bank of England banknotes to life with its app.…

AR Blends With Fashion at the Ace Hotel

Originally beginning as commissioned project for NewHive a multimedia-publishing platform, a new show titled Blastosphere: Digital Art Becomes 3D Fashion, is launching this week in New York. Hosted by The Gallery at Ace Hotel New York, the…

Microsoft HoloLens Lead Audio Engineer Poached by Apple

While there are some large global companies involved in the virtual reality (VR) and augmented reality (AR) markets, like Facebook with its acquisition of Oculus VR, HTC and Sony Computer Entertainment (SCE), tech giant Apple has been…

Michael Bay to Launch a Series of AR Comics

While augmented reality (AR) is being adopted by heavy industry or the marketing sector, that doens't mean to say the entertainment industry is missing out. Michael Bay, the Hollywood director behind the Transformers franchise and the…

Lowe’s Innovation Labs Expands to Include VR

Lowe's Innovation Labs (LIL), the innovation hub of Lowe's Companies Inc has announced its expanding its network into Bangalore, India by launching a startup accelerator program focused on developing technologies including augmented reality…