And all the big names are heading to California next month to discuss everything immersive.
Former Sony Computer Entertainment Europe and PSVR man discusses cars with the German manufacturer.
Will that sofa match your living room? Snap it and see.
Banking firm teams with ODG and Qualcomm for augmented reality retail app.
Say goodbye to paper instructions and badly shot YouTube videos - if Scope AR have their way.
There is a low bandwidth mode to deal with remote areas like oil rigs.
Google VP confirms furthering of team-up with Samsung on AR matters at Samsung event.
Shopping centre giant Hammerson is launching an AR Scooby Doo videogame.
Japanese entertainment firm launches investment fund aimed as developing AR technology.
Augmented reality for medicine is being tested in the complex field of neurosurgery.