Browsing Tag

Augmented Reality

2015 Rugby World Cup Tickets to Feature AR

Augmenting reality (AR) for marketing purposes is starting to become a lot more common as smartphone and tablet apps add more unusual features to products. For this years Rugby World Cup, all the tickets sold will feature AR content to add…

New To VR: No Need For An HMD In iOS App Pantomime Playground

Having to pay out for a head-mounted display can be a daunting and in the minds of a cost conscious public, and those still to be swayed by the second coming of virtual reality (VR) it is often a deal-breaking choice. This is one of the…

RAF Bringing AR to Bournemouth Air Festival

The military is always seen as being on the forefront of technology, with the latest gadgets and equipment available, using technology like virtual reality (VR) as a training tool. But with VR and augmented realities (AR) resurgence in…

Brewery Using AR on Beer Bottles

VRFocus has reported on a number of occasions where augmented reality (AR) and virtual reality (VR) have been used for interesting advertising promotions, like the recent #EdinburghHacked by an artist promoting his exhibition. Now Belgian…

CastAR Receives $15m Investment from the Creator of Android

For an industry that hasn't yet released a proper official consumer product, virtual reality (VR) and augmented reality (AR) technology has received a startling amount of investment over the last few year. From Facebooks procurement of…

Stress Level Zero Reveals Ideas for HoloLens Concept Games

Indie developer Stress Level Zero, which is currently working on Hover Junkers for the HTC Vive head-mounted display (HMD) has released a teasing video of concept videogames for Microsoft's HoloLens HMD that many fans would be keen to try.…

Artist Using AR to Promote #EdinburghHacked Event

While global companies are using virtual reality (VR) and augmented reality (AR) in different ways to promote products, a local Edinburgh artist is using the technology all over the city to help advertise his up-coming exhibition…

Skanska Believes AR “will be the next big step”

With the hype and interest surrounding the re-emergence of virtual reality (VR) and augmented reality (AR) technology looking set to continue, more industry professionals from various backgrounds are claiming how the two technologies will…

Augmented Reality Baseball App Portalball Launches

While sports in general haven't featured greatly in virtual reality (VR) and augmented reality (AR), baseball is one sport that is definitely under represented in the industry. Now baseball fans can play an AR videogame developed by Jordan…