The announcement follows on from Admix's recent investment reveal.
Camera IQ announces platform for end-to-end AR content for advertising.
New beauty service at CVS uses OmniVirt 360-degree advertising for promotion.
Domino's team up with Snapchat for new 'Shoppable AR' lenses.
VR and AR marketing specialists NEXT/NOW beat out other companies to win coveted Ad Age award.
New tools released to help advertisers build mobile-first content as well.
Just Eat is testing the effectiveness of AR-enhanced advertising.
Charles Deering returns to write about virtual reality's growing use as an advertising and communications tool.
Jaguar and EasyJet join companies seeking to gain benefits from VR advertising.
Guest writer Katie Greene wants a VR future. But where will VR go in 2018?