Well that 180 didn't take long to materialise!
The announcement follows on from Admix's recent investment reveal.
Camera IQ announces platform for end-to-end AR content for advertising.
New beauty service at CVS uses OmniVirt 360-degree advertising for promotion.
Domino's team up with Snapchat for new 'Shoppable AR' lenses.
VR and AR marketing specialists NEXT/NOW beat out other companies to win coveted Ad Age award.
New tools released to help advertisers build mobile-first content as well.
Just Eat is testing the effectiveness of AR-enhanced advertising.
Charles Deering returns to write about virtual reality's growing use as an advertising and communications tool.
Jaguar and EasyJet join companies seeking to gain benefits from VR advertising.