Camera IQ Launches Solution for Programmatic AR Advertising
Camera IQ announces platform for end-to-end AR content for advertising.
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Advertising
CVS Partners With OmniVirt for 360-Degree Ad Campaign for BeautyIRL
New beauty service at CVS uses OmniVirt 360-degree advertising for promotion.
Ordering Pizza Just Got Augmented
Domino's team up with Snapchat for new 'Shoppable AR' lenses.
Immersive Technology Agency Wins Small Agency of the Year Award
VR and AR marketing specialists NEXT/NOW beat out other companies to win coveted Ad Age award.
Facebook Are Testing Augmented Reality Adverts In The News Feed
New tools released to help advertisers build mobile-first content as well.
UK Food Delivery Service Just Eat Looks Into AR
Just Eat is testing the effectiveness of AR-enhanced advertising.
See More, Learn More: Attracting Customers With Immersive Technology
Charles Deering returns to write about virtual reality's growing use as an advertising and communications tool.
Jaguar and EasyJet Latest To Partner With OmniVirt
Jaguar and EasyJet join companies seeking to gain benefits from VR advertising.
VR Trends To Be Excited For In 2018
Guest writer Katie Greene wants a VR future. But where will VR go in 2018?
Universal Pictures Teams With OmniVirt for Pitch Perfect 3 AR Ad Campaign
Expect augmented reality advertisements from Universal Pictures very soon.