While some might not like it, the unique ways virtual reality (VR) can help promote brands and their products is an important step towards that mainstream appeal that the industry covets. Because as users continue to grow more brands will look at investing in the technology. The latest to do so is British beauty brand Soap & Glory which is set to launch its first VR experience inside the social platform Rec Room.
The brand has created Soap and Glory Land, a world consisting of three areas; Sleep, Glow and Mist. Each one of these rooms is related to Soap & Glory’s new product ranges and how they can be beneficial. With interactive content to explore, users can take a guided tour through a pink wonderland featuring glowing citrus groves and fondant cloudscapes.
Soap and Glory Land doesn’t stop there. Additional interactive areas like The Hub, The Shop, Beauty Bar and Selfie Room are there to encourage social engagement. In doing so users will be able to discover branded prizes to use online at boots.com.
“The interactive, virtual experience exemplifies Soap & Glory’s 15-year heritage of concocting a “gloriously different kind of luxury beauty for all”, exceeding industry norms and celebrating the joy that beauty can bring to the every day. To be working with Rec Room is really exciting and puts Soap & Glory at the forefront of engaging with consumers on a digital level,” said Lynn Ritson, Global Digital Director at No7 Beauty Company in a statement.
The beauty-themed world will go live on Monday 5th July, freely available to all Rec Room users. Rec Room is free across all of its currently supported platforms; iOS, PlayStation 5, PlayStation 4, Xbox Series X, Xbox One, Steam, Oculus Quest, and PC VR headsets. As VRFocus reported yesterday, Rec Room support for Android devices has been confirmed for Fall 2021.
Expect to see more brands such as Soap & Glory utilise social VR platforms like Rec Room to reach new customers in interactive ways. One of Rec Room’s biggest benefits is its wide platform support and ever-expanding community who can create their own content. Recently released figures report 15 million lifetime users on the platform and over 1 million active monthly VR users.
For further updates on brands exploring VR marketing, keep reading VRFocus.