Five months ago Virtuix launched a campaign on equity crowdfunding platform SeedInvest for its latest product, the Omni One omnidirectional treadmill. Today, Virtuix revealed that the campaign has been a massive success, seeing 4,000+ investors help the company raise over $11 million USD with a month still to go.
The campaign ends on 2nd April 2021, with Virtuix hoping to achieve $15 million by that time. Rather than going the crowd-funding route of platforms like Kickstarter, going the SeedInvest route allows Virtuix to sell shares to the public. The minimum investment is $1,000, and as a perk investors will receive a 20% discount (worth $400) when buying Omni One.
Omni One will be sold in two versions in 2021, a “dev kit” package for $995 which isn’t supplied with a headset – great for developers and VR fans who already own their own headset and VR-capable PC. The complete Omni One entertainment system – including an all-in-one VR headset and operating software – will retail for $1,995 or via a monthly payment plan for $55 a month.
“We’re both thrilled and humbled by this outpouring of investor support for Omni One,” said Jan Goetgeluk, founder and CEO of Virtuix in a statement. “Given that many of our new investors are also eager customers who plan to buy Omni One for their homes, our success on SeedInvest signals strong market demand for Omni One.”
“Omni One is like no other gaming system,” Goetgeluk continued. “It’s a breakthrough in omnidirectional treadmill technology. The system is compact at only four feet in diameter, it’s easy to fold up and store, and it gives players unmatched freedom of movement, including crouching, kneeling, and jumping.”
The Omni One is Virtuix’s first proper foray into the consumer sector, as it usually focuses on the location-based entertainment (LBE) sector. Designed to offer a small footprint ideal for people’s homes, the Omni One is due to launch this year with 30 titles developed by Virtuix and third-party studios made available through its own dedicated online store.
Virtuix isn’t the only omnidirectional treadmill company looking to entice VR consumers. KatVR’s Kat Walk C ran a Kickstarter in 2020 selling its device for $999 or less. VRFocus will continue its coverage of the Omni One, reporting back with further updates on its development.