In a bid to expand its global partnerships and free-roam virtual reality (VR) esports experiences, SPREE Interactive (formerly HolodeckVR) has announced a successful seed round as well as an exclusive licensing partnership with Tower Tag developer VR Nerds.
SPREE Interactive hasn’t disclosed how much the investment round generated, just that it had “successfully secured a seven-digit investment” from “two strategic investors and two financial investors.” This will enable the company to expand into two of its key client base, Family Entertainment Centers (FEC) and shopping centres.
“COVID has fueled even more demand from shopping malls which now desperately need alternate revenue streams and innovative ways to utilize the floor space especially with foot traffic fluctuating and increasing in various markets,” says Jonathan Nowak Delgado, Founder and Managing Director, SPREE Interactive in a statement
To aid this endeavour SPREE Interactive’s partnership with VR Nerds will see it distribute the mobile free-roam, VR eSports experience Tower Tag. Already available in 40 countries, Tower Tag enables players to engage in competitive, laser tag style tournaments. Locations will be able to adopt SPREE Arena, allowing up to 8 players to compete against each other in PvP battles or teamup against AI bots.
SPREE Interactive’s platform is built upon patented sensor technology in combination with its own content distribution platform. All of SPREE’s locations use all-in-one headsets from Pico Interactive thanks to a global partnership. The recent Pico Neo 2 is one of the only devices to offer an alternative to the Oculus Quest.
That’s not all SPREE Interactive has planned with Delgado adding: “In order to continue to be on the forefront of the VR attractions industry, we will continue to build upon proprietary, patented sensor fusion technology, strategic partnerships and cutting edge content distribution platform as we plan our Series A round later this year.”
2020 hasn’t been an easy year for location-based entertainment (LBE) venues due to local lockdowns but there are those still preparing for a more prosperous 2021. For further updates on the industry, keep reading VRFocus.