Location-based entertainment specialist Hologate is known for providing custom, small footprint multiplayer solutions to over 300 location worldwide. Today the company has announced its next venture, a 1,200+ m² immersive entertainment facility called Hologate World.
Set to become the company’s flagship location, Hologate World will be located at the FLAIR urban marketplace in Fürth, Germany. The entertainment space will house a bar, lounge with food service, indoor and outdoor gathering areas, and, of course, Hologate’s virtual reality (VR) hardware. Guests will be able to enjoy competitive esports experiences, escape rooms and some exclusive content which will debut at the opening.
“We are very excited to be partnering with P&P Group on this game-changing project. With the introduction and inclusion of fresh, never-before-seen, immersive entertainment options, alongside our iconic ARENA and BLITZ systems, and all within a large, socially-focused, fun-for-everyone space, Hologate World presents the next level of immersive location-based entertainment for Hologate and the industry as a whole,” reflects Leif Petersen, Hologate CEO and Founder in a statement.
“Our goal with FLAIR is to create a dynamic social experience and to generate maximum attendance through the numerous offers. In addition to an excellent mix of tenants and innovative gastronomy concepts, we were looking for the ultimate entertainment highlight for this vibrant lifestyle location in the heart of the city. With Hologate World, we have found it and can thus offer a new, incomparable attraction that is globally one of a kind,” states Michael Peter, P&P Group CEO and Owner.
Currently, FLAIR Fürth is scheduled to open on 16th September 2021, with 18,000 m² filled with 60 stores, restaurants, cafés and service providers like Hologate World.
Hologate has not only been driving LBE adoption but in 2020 the company partnered with Cleanbox to create new Hygiene and Safety Standards for the industry in light of COVID-19. For further Hologate updates, keep reading VRFocus.