Location-based entertainment (LBE) might not be doing great at the moment due to continual lockdowns but that doesn’t mean to say companies have given up. In fact they’re coming up with new ways to expand the industry. The latest to be announced is UNCONTAINED VR, an innovative idea from Immersive Tech due to launch this year.
Immersive Tech’s UNCONTAINED has been designed to meet demand from its Family Entertainment Centre (FEC) clients for COVID-safe outdoor attractions. A free-roam VR arcade built into a shipping container, the setup accommodates up to six players whilst providing environmental haptic feedback via blasts of heat and cold, motion floors, and physical object interactions.
Occupying a maximum of 5 parking spots and easy to transport, Immersive Tech created UNCONTAINED from the ground-up to be COVID safe. To this end, the outdoor attraction has disinfecting UV lights, minimal touchpoints with antimicrobial surfaces, disposable VR headset masks, high air recirculation, and air scrubbing filtration.
“The new UNCONTAINED VR experience is well-positioned with technology and clients to ‘fill the void’ left by ‘The VOID’ location-based VR attractions following its permanent closure in 2020. It’s unfortunate that ‘The VOID’ was unable to succeed in finding a sustainable business model and continue to innovate for the LBVR industry,” said Immersive Tech CEO Tim Bieber in a statement. UNCONTAINED is the next strategic step to bring free-roam hyper-immersive VR experiences to a wider audience, backed further with a scalable franchise business model.”
“UNCONTAINED leverages the experience that Immersive Tech has gained over the past four years in creating & launching highly successful interactive escape rooms for Family Entertainment Centers and Fortune 500 global brands for activations at events like X-Games,” adds Jeff Jang, Chief Creative Officer. “We have a major fundamental advantage based on our understanding of shipping containers as highlighted in their recent 3-room escape experience for Leaps by Bayer, a Bayer Pharmaceutical company, in 2020 built in a 40’ container.”
Based in Vancouver, Canada, Immersive Tech is backed by local fund Victory Square Technologies (VST). They plan to launch UNCONTAINED this summer with a public listing planned for Q2 2021.
As Immersive Tech reveal further details regarding the VR content and where the containers are going to appear, VRFocus will let you know.