During the 2019 IAAPA Expo, virtual reality (VR) developer Minority Media debuted Transformers: VR Battle Arena in collaboration with Hasbro. Now, the studio has unveiled its next title in the franchise for location-based entertainment (LBE) venues, Transformers: VR Invasion.
While Transformers: VR Battle Arena was a PvP experience where you could play as an Autobot or Decepticon, Transformers: VR Invasion puts you into a more human-sized role. This latest experience is a co-op adventure for up to four players, fighting as a squad alongside well-known Autobots like Optimus Prime and Bumblebee, with Dinobot Grimlock also making an appearance.
The task is simple, destroy the Decepticons, battling Megatron and Soundwave as well as repelling non-stop swarms of Insecticons. This all takes place within Minority Media’s small footprint VR arena, containing HTC Vive Pro headsets and force feedback guns to aid immersion.
“Now in addition to playing as a Transformer in VR, your guests can join Optimus Prime and fight alongside his allies the Autobots against the Decepticons and Insecticons,” said Michael Zaidan, VP of business
development and global sales for Minority Media in a statement. “Since lockdown began, we’ve been busy working on new partnerships, new installations, and this innovative new game, which is the VR experience Transformers fans have been waiting for and one that will be a great addition to any location-based entertainment mix.”
Initially, Transformers: VR Invasion will premiere at select locations worldwide including US family entertainment centres Kalahari Resort (Poconos, PA), Airway Fun Center (Kalamazoo, MI), and Compass Entertainment (Irvington, VA). Through a partnership with TEEG, Minority Media will bring the videogame to multiple Kingpin bowling locations in Australia.
Even with the pandemic raging on and lockdown varying across every country the LBE VR industry is managing to fight on regardless. British studio Blackwall Labs launched its rhythm-action videogame Rhythmatic out of beta and VRFocus’ recent The Virtual Arena examined how theme parks were embracing more augmented reality (AR) technology.
For further content updates on the LBE market, keep reading VRFocus.