While long-distance plane journeys generally provide passengers with select digital entertainment, films, TV shows, music and even videogames, coach travel hasn’t quite caught up in the same fashion. That’s starting to change, with FlixBus adopting virtual reality (VR) on certain routes. Thanks to a collaboration with Inflight VR, FlixBus began offering US customers use of VR headsets, and now travellers in France and Spain will see a similar service arrive.
Inflight VR and FlixBus will be providing immersive entertainment to passengers on three routes in and between the two countries.15 devices – the US service uses Pico Goblin 2 headsets – will be provided for free on routes between Barcelona and Montpellier, Paris and Rouen and between Paris and Cabourg. FlixBus will use these routes to gain additional passenger insight on usage preferences before considering an expanded deployment of Inflight VR’s solution.
Passengers will be provided with a range of content to while away the hours onboard, from FlixBus city destinations and guided meditation experiences; to climbing Mount Everest or watching movies in their own movie theatre.
“Virtual Reality is one of the emerging technologies with the most potential at present. FlixBus has innovated in the world of transport from the moment it was born as a company, 6 years ago, and offer immersive virtual reality entertainment is another step in our desire to put technology at the service of our customers. Our collaboration with Inflight VR and its customized solution will surprise our passengers and make them enjoy the trip even more,” says Pablo Pastega, Managing Director FlixBus Spain & Portugal in a statement.
“We believe in the tremendous opportunities VR provides for companies like FlixBus who push the envelope of their customers’ travel experience. Our role is to make today’s most emerging technology work. Our thorough approach addresses all technical, logistic, usability and rights management aspects to make this a seamless way for FlixBus to amaze their passengers and build a closer relationship to their brand,” adds Moritz Engler, Co-Founder and Chief Executive Officer of Inflight VR.
Earlier this year Inflight VR collaboration with Spanish airline Iberia. This saw the company provide VR entertainment between Madrid and New York and Tel Aviv as part of a six-month trial period. As Inflight VR continues to expand, VRFocus will keep you updated.