Independent music label Monstercat has been growing its virtual reality (VR) of late, most notably thanks to a collaboration with Beat Games and Beat Saber. Today, Monstercat has announced a new partnership with Linden Lab and its social VR platform Sansar, bringing live music and entertainment via Monstercat: Call of the Wild Experience.
Set to launch on 12th July 2019, Monstercat: Call of the Wild Experience will start with a virtual party to celebrate the label’s eighth anniversary. Featuring performances from more than a dozen Monstercat artists, free and premium tickets have now gone on sale via the Call of the Wild lobby in Sansar.
In the run-up to the event next week the lobby will feature special quests where visitors can earn prizes whilst unlocking clues to the party lineup. After the inaugural event, regular shows will be held every Wednesday at 1pm PT.
“Partnerships like these help us realize the very best of what virtual reality has to offer: access, connection, immersion – the feeling that we’re part of something bigger, no matter who we are or where we live,” says Ebbe Altberg, CEO of Linden Lab. “With the Call of the Wild Experience, we’re giving fans all over the world the chance to connect in a shared experience with other fans and the artists they love, but more than that, we’re using gaming to elevate the concert experience – questing, raffles, special in-game prizes, across both VR and PC. This is the future of live music, and we’re excited to have Monstercat on board.”
“We’re offering our fans something truly unique in the Monstercat: Call of the Wild Experience their own space to meet, connect and share creative ideas with each other,” says Dan Scarcelli, Head of Programming at Monstercat. “Social VR has the power to transform how communities gather online, and we’re thrilled to be leading the charge with Sansar.”
Monstercat has always done things a little differently when it comes to music distribution, ignoring conventional avenues like radio reaching fans within popular channels like YouTube, Mixer and Twitch, hence the VR partnerships.
If you’d like to check out the Monstercat: Call of the Wild Experience then it’s fairly easy to do so. Sansar is free to download, either direct from Linden Lab’s website or through platforms like Steam. While usable in standard desktop mode, for the best experience, use an Oculus Rift, HTC Vive, or Valve Index headset. For further updates on Monstercat collaborations in VR, keep reading VRFocus.