The Coachella music festival kicks off its first weekend today, offering live music acts from some of the biggest artists in the world. If you happen to be attending then you might want to head on over the Sahara Tent, as it’ll be the first time a stage has been equipped with augmented reality (AR).
Festival-goers will be able to experience space-themed AR content that will appear during the changeover time between sets. Planetary objects, space stations, astronauts and more will reference physical art structures at the festival this year, floating and flying above the crowd, interacting with guests.
The interactive features will be accessible for fans to experience before, during and after each set, with them able to select from a number of different AR filters that react to audio and the physical space within the Sahara tent.
The Coachella festival website confirms artists including Jaden Smith, BlackPink, Diplo, Jauz, Nora En Pure and Kayzo will be playing today, while on Saturday there’s Clozee, Gryffin, Juice Wrld, Wiz Khalifa and Kid Cudi. On Sunday guests will be treated to Playboi Carti, YG, and Nghtmre.
The AR feature can be found on the Coachella app – compatible with iOS and Android – users can display the AR experience by opening their app and selecting the ‘Coachella Camera’ from the left-side menu.
To view the interactive content between set changeovers, fans must be present during the changeover, open their Coachella Camera, and point it at the Sahara video screens when instructed. Users can save videos and photos from the experience to their device after they record.
This isn’t the first time Coachella has embraced immersive technology, however. In 2018 the Eminem Augmented app showed fans visuals the rapper’s US and European tour would use. During 2016 there was the Coachella virtual reality (VR) app for mobile headsets, enabling those unable to attend a glimpse at the event. VRFocus will continue its coverage of the latest AR technology, reporting back with any further updates.