20 Projects Selected for CreativeXR’s Second Year

Each team will receive £20,000 of funding to advance their projects.

In January Digital Catapult and Arts Council England began the application process for the second year of CreativeXR, an accelerator programme for immersive content prototypes. Today, they’ve announced the 20 successful candidates to receive funding and mentorship.

Digital Catapult

The 20 teams will each receive £20,000 of funding and access to immersive facilities and industry mentors, allowing them to focus on R&D to create riskier, content-driven projects using virtual reality (VR), augmented reality (AR), and mixed reality (MR) technology. They’ll gain guidance from industry experts from a range of organisations including: RYOT Studio, Royal Opera House, Serpentine Galleries, Science Museum, BBC, Unity, Abbey Road Studios, NBCUniversal, and the Royal Shakespeare Company.

“CreativeXR is all about encouraging the development of new formats leading to new markets for cultural applications of immersive technologies,” said Jeremy Silver, CEO, Digital Catapult in a statement. As a new medium, the ideas and approaches that can succeed are as likely to come from edges of contemporary art or from more commercially focussed industrial design. This year’s cohort is an inspiring combination of inventiveness, tech ability and commercial approach. We’re super excited to see them get started on their projects, and to be working again with Arts Council England.”

The 20 teams selected to join the CreativeXR programme are:

Photo credit: Tim Ireland/PA

“It’s fantastic to be working with Digital Catapult again on a second round of CreativeXR.  These projects demonstrate the potential of immersive content to produce new forms of creativity and cultural experience when artistic vision is combined with technology. We’re very pleased to have all the teams on board, and look forward to seeing their projects develop,”  Francis Runacres, Executive Director of Enterprise and Innovation, Arts Council England adds.

The programme will culminate in a final showcase event later this year, where teams will have the opportunity to pitch their prototypes to commissioners, distributors and financiers. As CreativeXR continues to support the UK’s arts and cultural sector, VRFocus will keep you updated on the latest developments.

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