Game of Thrones is Getting the Mixed Reality Treatment on Magic Leap One
The headset will also be sold in AT&T stores.
As if you didn’t know already but the biggest TV show on earth, Game of Thrones will soon be back on our screens for the 8th and final series. Naturally, AT&T and HBO weren’t going to let an opportunity like this go by without some wide-ranging promotion, announcing a marketing campaign which will see the GoT universe come to life thanks to Magic Leap.
Head down to the AT&T flagship stores in Boston (Boylston) on 1st April, Chicago (Michigan Avenue) on 3rd April and San Francisco (1 Powell) on 6th April and you’ll encounter The Dead Must Die, a Game of Thrones experience exclusive to Magic Leap.
After putting on the Magic Leap One headset fans step into a physical representation of King’s Landing which then transforms into an ominous icy scene. Here they will encounter a White Walker and lead the fight for the living.
“This is the biggest television event in recent history, in large part due to the show’s passionate, loyal and committed fan base,” said Valerie Vargas, SVP of advertising and creative services, AT&T in a statement. “In celebration of that fandom, and as fans ourselves, we have created unique experiences across all of our platforms that only AT&T and HBO can offer. With this campaign we aim to celebrate the show’s superfans and its permanent place in pop culture.”
Additionally, AT&T and Magic Leap have announced that the Magic Leap One headset will soon be sold in each of those flagship stores. Consumers can order online at att.com/magicleapone starting 5th April. Magic Leap One retails for $2,295 USD.
“AT&T’s investment in 5G will enable the widespread adoption of emerging and innovative technologies like Magic Leap’s spatial computing and will help to redefine how we access and experience everything from work, play, communication, media, healthcare and education,” said Rony Abovitz, CEO of Magic Leap. “The Magic Leap team and I are excited to take this next step in our exclusive partnership, tapping into AT&T’s vast retail distribution and the Magicverse innovations that will be powered by their game changing 5G network.”
VRFocus will continue its coverage of Magic Leap, reporting back with the latest announcements.