IFL’s Arizona Rattlers to Provide AR Experience for Fans

The team will license Imagination Park's XenoHolographic solution.

Fans of the Indoor Football League’s (IFL) Arizona Rattlers will be able to enjoy a new augmented reality (AR) experience the next time they go to a game thanks to the team embracing Imagination Park Entertainment’s XenoHolographic product suite it has been announced.

Arizona Rattlers

The second IFL team to license Imagination Park’s solution after the Tuscon Sugar Skulls, all Arizona Rattlers fans need to do is download XenoPlay for either iOS or Android devices and point their phone at objects in the Talking Stick Resort Arena or around various locations throughout Phoenix to display promotions, videos, e-digital collectibles and learn more about their favorite team.

“Our fans will be treated to an augmented reality experience on their phones that will provide a unique game day promotion in a way never before seen,” said Arizona Rattlers’ President Chris Presson. “Imagination Park’ created an AR platform we can use to manage our AR programs ourselves and keep content fresh and up-to-date.”

The XenoHolographic product suite provides the Arizona Rattlers with access to their own Content Management System (CMS) with XenoCloud, enabling automatic conversion of 2D/3D objects into dynamic AR objects, AR-based scavenger hunts, and consumer engagement reporting to refine campaigns and further engage users.

“We are thrilled to land our second IFL account, and we continue to talk to many professional sports organizations that want to leverage augmented reality to improve their pre-, post- and in-game experience for fanbases across North America,” said Alen Paul Silverrstieen, CEO of Imagination Park. “The Arizona Rattlers will be among the initial teams to deploy a complete AR experience.  Their fanbase should be very excited to be among the first to see the future of live sports.”

Imagination Park’s XenoHolographic solution has been designed to allow any team or brand to develop interactive AR content to measure and understand how fans engage with their sponsors and team through their mobile devices. This information can then be used to refine or further develop campaigns. As Imagination Park continues to expand its presense, VRFocus will let you know which teams decide to embrace AR.

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