After creating virtual reality (VR) pop-up experience Somnai, London-based creative agency dotdotdot has announced its next project, Jeff Wayne’s The Musical Version of ‘The War of The Worlds’: The Immersive Experience, which is coming to London, UK in May 2019.
Composer Jeff Wayne has partnered with the company to re-imagine his musical work, combining immersive theatre, VR, holograms and other next-generation technology. Set inside The Old London Metal Exchange; a 22,000-square foot multi-level site in Central London, the multisensory experience will give audiences the chance to live through the Martian invasion of 1898.
With a 90 minute runtime live and virtual actors will guide small groups as they walk, crawl and slide through different scenes, being able to smell the grass and feel the chill of the story’s famous Horsell Common, physically feel the ground shake as the first cylinder lands and witness an enormous Martian Fighting Machine rise above them in VR.
Describing his involvement in the immersive experience, Jeff Wayne, composer/producer of The Musical Version of ‘The War of The Worlds’ said in a statement: “It’s incredible to work with dotdotdot. Taking my Musical Version of ‘The War of The Worlds’ and turning it into a virtual reality experience is groundbreaking, and I can’t wait to ‘live’ it myself.”
Andrew McGuinness, founder and CEO of dotdotdot further explains what the experience will be like: “By using technology in a way never been seen before, we are able to allow people to step within and feel part of the story rather than simply observing from the outside. The scale of the production, the music, next-generation tech and theatre will work together to immerse the audience in the production in a way that will shock, surprise and delight. Guests will also experience the same emotions they would feel if they were actually living within the story, from joy to genuine fear.”
Jeff Wayne’s The Musical Version of ‘The War of The Worlds’: The Immersive Experience opens at the Old Metal Exchange in London on 31st May 2019. Tickets are available from today, starting at £39.50 GBP for the advance Standard junior pass (age 12 – 15), with the advance Standard adult pass (age 16+) ticket retailing for £49.50. For further updates keep reading VRFocus.