When Oculus CTO John Carmack gave his keynote address during Oculus Connect 5 (OC5) he mentioned that Oculus Rift was used more as a gaming platform while Oculus Go users tended to consume more entertainment media – films and TV shows. TARGO, a virtual reality (VR) media company which creates original documentaries used to distribute its content via apps like Samsung VR, InceptionVR, CineVR, Oculus Video and LittlStar. Now, the company has revealed it’ll be launching its own dedicated app for the standalone headset.
The app will allow TARGO to distribute its own content how and when it likes, which will see two original pieces of content being released a week. “It’s an important milestone for TARGO that will increase our visibility among VR users and allow us to connect directly with our audience,” says Victor Agulhon, TARGO co-founder in a statement.
TARGO has built a reputation releasing fascinating and magnetic documentaries on unsuspected topics: tractor racing competition, real-life ghost hunting, a freefall dancer, which it hopes will encourage more users to download the app. “We have identified a type of content that really fits virtual reality in terms of format and narratives,” says Chloé Rochereuil, TARGO editor-in-chief.
At the same time, TARGO’s content will still be available on those other apps they just might not get the very latest documentaries as those new releases will be shown first via the dedicated app. The main benefit with apps like InceptionVR is that it supports a wider range of devices including HTC Vive, Oculus Rift, Oculus Go, PlayStation VR Google Daydream, Samsung Gear VR and Windows Mixed Reality.