Samsung Will Focus on Augmented Reality At Developer Conference

Indications are that Samsung will debut its Project Whare AR Cloud service at developer conference.

A number of companies have become interested in upping their game in the augmented reality (AR) sphere since the launch of Apple’s ARKit and Google’s ARCore. One of those is Samsung, who is said to be intending on devoting quite a bit of time during its upcoming developer conference to AR.

The Samsung developers conference is due to take place in San Francisco on 7th-8th November. The focus is set to be on artificial intelligence (AI) as well as AR and voice, encompassing both voice commands and digital assistance.

Samsung S9 event ARemoji faces

The conference schedule lists a total of six sessions devoted to AR technology, with one promising tips on how to become a ‘superstar AR developer’. In addition many experts believe that Samsung will be unveiling an AR Cloud service titled Project Whare. Some analysts are even predicting the announcement of an AR headset.

Two of the sessions are planned to be dedicated towards creating AR emojis for Samsung’s smartphone devices, similar to the ones already released by Disney featuring characters from some of its popular movies, like The Incredibles.

Samsung are also planning to highlight innovations in the AR area, such as Project Whare, an AR cloud service that has been worked on by the Samsung Next incubator. Project Whare has not yet had an official announcement, but a Spokesperson said there were plans for a ‘soft roll-out’ at the conference.

Other companies have also been working on AR cloud services, with companies such as Niantic Labs, Google and Magic Leap all aiming to go beyond AR camera filters by finding a way of storing digital information about the real world and making it available to multiple users.

While little is known of any work on an AR headset, at the Virtual Reality Strategy conference last month, Samsung director of XR Developer Relations Farsh Fallah mentioned it as a possibility.

For future coverage on Samsung and its work in AR and VR, keep checking back with VRFocus.

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