Virtual reality (VR) technology can be used for all manner of applications and industries, with global creative agency Imagination in collaboration with the University of Cambridge applying it to data analytics for their latest project, Lume.
Lume is a VR platform for analysts to better visualize, discover, explore and share their data, making highly complex data intuitive to understand, and patterns easier to recognise.
Lume’s algorithms help bring information to life, making complex and dense datasets tangible and explorable by rendering millions of points from multidimensional datasets in real-time. Points can be scaled, rotated, highlighted and selected in 3D via VR motion controls as well as providing analysis and clustering features such as nearest neighbour analysis, density plots etc.
Describing how the project came to life, Imagination’s Chief Technology Officer, Anton Christodoulou said in a statement: “We created the Imagination Labs Programme to push the boundaries of what is possible when combining creativity and technology, and to support new talent. What began life as a project to explore how new technology could be used to enhance live experiences has transformed into a pioneering passion project for advancing scientific research. I am very excited about the possibilities that Lume offers, which has the potential to lead to incredible scientific discoveries and redefine what we expect from new technologies such as VR.”
Dr Lee, Founder of the TheLeeLab at the University of Cambridge added: “Although this tool is in its infancy, it has already proven to be invaluable. The whole team have had the privilege of seeing a single human immune cell isolated in VR, which we have physically been able to explore in nanoscopic detail. Imagination has created the multi-user VR environment for researchers to explore, understand, explain and interact with their own point cloud data and we’re very excited to use it here at the University of Cambridge. We envisage this to have a huge impact, not only in our own research community but in lots of other research disciplines.”
Imagination is hoping that Lume will help make new discoveries from complex data and improve public engagement in scientific disciplines. The project is being spun out as a startup, selected to be part of this year’s cohort of Augmentor, the immersive technology acceleration programme of Digital Catapult.