BNY Mellon Launches AR Exhibition at Asia Society Hong Kong Centre
An AR art exhibition has been launched to celebrate 60th Anniversary of BNY Mellon.
BNY Mellon has announced the opening of Liminal Encounters – An Augmented Reality Exhibition at Asia Society Hong Kong Center (ASHK), which runs from 7th November 2018 until 6th January 2019. Liminal Encounters is described as one of the first outdoor augmented reality (AR) art exhibitions in Hong Kong.
The exhibition marks the 60th anniversary of BNY Mellon in Hong Kong and eschews the traditional gallery setting in favour of a journey through the museum using immersive technology. Each artwork is viewed at different locations through the museum, and features a unique AR component.
The AR components attached to each artwork can be experienced by using the Liminal Encounters BNY Mellon mobile app. The exhibition features five artworks with have been selected from the BNY Mellon collection, alongside three on-site installations commissioned from local artists.
David Cruikshank, Chairman of Asia Pacific, BNY Mellon said, “With more than a hundred years of serving clients in Asia Pacific, BNY Mellon chose Hong Kong as its first stronghold sixty years ago. We are proud to have played an important role in Hong Kong’s growth as a global financial centre and cultural hub. Liminal Encounters speaks directly to the importance of combining technology and innovation with creative thinking, especially in today’s fast-changing world. We remain committed to serving our clients and further investing in the city’s future.”
S. Alice Mong, Executive Director of Asia Society Hong Kong Center, said, “We are very proud to support BNY Mellon in presenting Liminal Encounters in Hong Kong. We are showcasing three local artists’ artworks and five artworks from the BNY Mellon collection with specific locations in our heritage site as a background. This exhibition is about art, technology and the environment, and provides a unique experience for the visitor. Technology can reshape art, art can provide the creative content for technology, and the environment ties them together. The effect is a wonderful collaboration of art and technology and its emotional transformation.”