If you were to do a survey of ‘Things Canada is famous for’ the dish Poutine is quite likely to appear on the list. For those not in the know, poutine is chips (french fries for our American friends) covered in cheese curds and gravy. To promote its service, Air Canada is bringing this iconic dish along with a special virtual reality (VR) experience to Washington D.C.
The pop-up Poutinerie by Air Canada will open in the Washington D.C. area from 9th November as part of an effort by the company to entice customers to explore the world on its airline.
In order to give visitors a taste of ts various destinations in Canada, Europe, Asia, the Middle East and South America, Air Canada is offering global twists on the classic Canadian dish of Poutine, such as the London Corner Fish n’ Chips, which consists of malt vinegar over chips, crispy fried cod, dill & caper tartar gravy, or Soa Paulo’s Sweet Chimi-Churrasco, which combines sweet potato fries with grilled carne asada, green chimchurri and queso blanco.
“The #AirCanadaFliesThere initiative is designed to connect Washington DC travelers and their spirit of adventure to iconic destinations in Canada, Asia and Europe,” said Lisa Pierce, Air Canada Senior Director of US Sales. “As we showcase Air Canada’s flight offerings from the US Capital region, we hope to inspire everyone to explore these remarkable destinations, and beyond. We are especially pleased to serve all three Washington DC Metro airports. Most recently, we added direct flights to our hub in Montreal from Dulles and BWI airports. We are truly honored to be a growing part of the Washington DC community, and proud to support the work of Martha’s Table by donating all of the proceeds of the poutinerie to the organization.”
After having a bite to eat, visitors will be able to take part in an Air Canada flight using VR. The on-board experience will let visitors find out what it is like to fly aboard an Air Canada jet. There will also be opportunities to win two tickets to Air Canada destinations.
For future coverage of new VR content, keep checking back with VRFocus.