Imprezario Entertainment, an augmented reality (AR) mobile entertainment company, has announced a new mobile horror experience that leverages AR technology to scare users. Titled Night Terrors: Bloody Mary, the experience has been made in partnership with acclaimed film director, producer and screenwriter, Oren Peli (Paranormal Activity, Insidious) who acted as Executive Producer on the project. Users will see their surrounding environment turn into a supernatural hell that will leave them facing unthinkable horrors.
Because AR is able to adjust the world around a user it is a perfect fit for horror experiences as it creates a more unsettling feeling seeing your own home decease into madness. With Night Terrors: Bloody Mary, users will find the world around them full of ghosts, possessed beings and plenty of other terrifying creatures that lurk in the dark ready to strike at any moment. The experience is said to last around a full hour as well meaning players will need to keep their wits about them for a while if they want to survive this immersive AR adventure.
“Throughout my career, I’ve prided myself on storytelling and exploring innovative perspectives to deliver some of the most electrifying moments in film. ‘Night Terrors: Bloody Mary’ is enabling me to work with a new creative medium that will bring the narrative to users in their own homes, this time through their mobile device. I can think of nothing more horrifying, so I could not be more thrilled to be at the forefront of this emerging entertainment technology,” said Oren Peli, Executive Producer on the experience.
Based on the urban legend which most people are familiar with, the experience aims to bring the haunting character of Bloody Mary to life in this interactive, 360-degree audio and visual nightmare. The phone’s camera, LED light and other systems interact with each other to build the AR experience that will leave users scared as they try to make their way through the whole length of it.
Night Terrors: Bloody Mary is available now on the Apple App Store for compatible iOS devices and costs $2.99 (USD). You can see the trailer below to get an idea of what to experience and for more on the title in the future, keep reading VRFocus.