MVP Interactive, a consumer engagement technology company have announced that it is working with The Apollo Theatre in Harlem, New York to bring a virtual reality (VR) to the Apollo’s Say It Loud event, which is a tribute to iconic performer James Brown.
The event is being sponsored by Coca-Cola and will feature a 360-degree VR experience that depicts the history of the Apollo Theatre. It will also feature a photo booth, signature wall and a focal point experience that lets users see what it is like to perform on stage.
“The Apollo is one of the greatest venues for music and entertainment in the world, and we couldn’t be more thrilled to bring this type of experience to life utilizing ground-breaking technology to honor the Theater and James Brown,” said James Giglio, Founder and CEO of MVP Interactive. “The new experience will allow attendees to fully immerse themselves in a virtual Apollo Theater from performing on stage to receiving an educational tour of the venue. It is an honor to be able to create and bring this first-of-its kind technology and experience to the Apollo.”
The Apollo Theatre is a famous music venue that aims to bring together thousands of fans to celebrate music, entertainment, performing arts, education and community outreach programs. Say It Loud is part of the ongoing efforts to uplift African-American arts and culture.
MVP Interactive has worked with sponsors, sports leagues and teams in the United States as well as various figures from the entertainment industry in order to create unique experiences for visitors. MVP provides a range of marketing and technology solutions, which includes Gaming Walls, Morphing Stations as well as VR and augmented reality (AR) experiences, smartphones apps and photo and video software.
The Say It Loud event will be held on 20th October, 2018. Tickets can be obtained from the Apollo Theatre box office. For future coverage of other upcoming events related to VR, keep checking back with VRFocus.