Launched as a virtual reality (VR) and 360-degree video company, Jaunt became known for its commitment to providing high quality 360-degree and VR experiences through its app. More recently, the company started working on ‘cross reality’ or XR content and volumetric capture technology. Now Jaunt has announced that it is shifting focus from VR to augmented reality and XR.
The announcement on Jaunt’s own blog details the decision of the company, which states that the company is turning its efforts towards developing technology for AR content. This decision is said to have been driven by the company’s recent work in volumetric XR technology.
Jaunt says it will be concentrating on driving innovation in products for the immersive industry which will provide the best long-term value for the company. Jaunt is planning on building software which takes advantage of the company’s engineering teams in San Mateo and Chicago.
As a result of this new focus, Jaunt says it will be ‘winding down’ a number of VR products and services. The company says it will be working with its current clients during this transition to ensure it goes smoothly and professionally.
Jaunt also confirms that some staff will be being let go as a result of these changes, though this will not be affecting Jaunt China, which is a joint venture based in Shanghai.
The company said in its blog: “Since we first opened our doors, Jaunt has created new techniques and technologies that bring awe-inspiring immersive experiences to the world. This has only been possible through the creativity, hard work and dedication of the amazing team that we have assembled over the years. These highly skilled individuals have contributed to our position as a leader in the immersive industry, and the decision to let them go was incredibly difficult. We are eternally grateful for all of their groundbreaking hard work.”