The Augmented World Expo has begun the third annual European conference and expo, which features a press conference containing announcement from major augmented reality (AR), virtual reality (VR) and mixed reality (MR) companies and organisations.
The event began with opening remarks from AWE co-founder and CEO Ori Inbar which addressed the growth of the immersive technology industry and the launch of 10 new AWE Nite meet-up chapter organisations in San Francisco, New York, Los Angeles, Phoenix, Chicago, Toronto, Vancouver, Berlin, Tokyo and Tel Aviv.
“AWE is the world’s gathering place and showcase for the rapidly maturing XR industry – attracting the leaders, the doers, and the corporations evaluating adoption of XR technology,” said Ori Inbar, founder and CEO of AWE. “The ultimate goal of AWE is to inspire one billion active XR users by the year 2020, and all signs point to this becoming a reality: rapid XR adoption by the Fortune1000, big bets by tech, manufacturing and consumer giants, and record investment in the billions. These growth and collaboration factors, when combined with our news partnerships news, the expansion of our AWE Nites series to 10 cities worldwide, and our open call to the community at large for OARC awareness and involvement – make this year’s AWE EU our most compelling and powerful event yet.”
This was followed by a presentation by Tim Merel of Digi-Capital, which discussed the various opportunities available to immersive technology companies outside their respective geographic regions.
Then a press conference saw major announcements from several companies, including PTC on its industry research, Vuzix about the launch of its Blade smart glasses, RE’FLEKT on its new operating system, Upskill on its early access program for Skylight and Bosche with its AR solution for the automotive industry.