The use and popularity of augmented reality (AR) has increased greatly since the release of Pokemon Go, and the subsequent release of Apple’s ARKit and Google’s ARCore. A number of companies are looking to take advantage of this new medium for branding and advertising. Adverty is intending to allow for advertising in AR and mixed reality (MR) and has launched its first demonstration of the technology with PuzzleAR: World Tour for the Microsoft HoloLens.
Adverty believes that in the future AR will be experienced through head-mounted displays, such as the HoloLens and the Magic Leap One. The company intends to establish itself as a leading provider of advertising technology for these new platforms with the announcement of an advertising network for MR.
Using the Adverty platform, companies and brands will be able to advertise using virtual posters and billboards placed into the real-world environments of customers as part of the mixed reality experiences.
Lisbon-based creator Bica Studios has become the first to use the Adverty platform for monetisation with MR puzzle title PuzzleAR: World Tour.
“Moving pieces of a puzzle around yourself in your real world surrounded by virtual objects all over your field of vision must be seen and experienced to believe it”, says Niklas Wallgren, Business Development Manager at Adverty. “Enabling a new revenue stream to app publishers by adding seamless, non-intrusive ads is what Adverty is all about and we’re looking to bring our monetization platform to more creators and content in the near future”, he continues.
“When advertising moves from a small two-dimensional space into a much larger three-dimensional room, the rules for digital advertising must be rewritten”, claims Adverty CEO and co-founder Niklas Bakos. “We are starting with seamless virtual posters and billboards to allow an easy onboarding process for brands and advertisers to enter this new media, but in the near future we will be providing more exciting ad formats that utilize the opportunities given in Mixed Reality, Bakos adds.
A video demonstration can be viewed below. Future coverage of Advertising in MR and AR will be here on VRFocus.