UK-based augmented reality (AR) component company WaveOptics have been quite busy recently, working on a project for cost-effective AR smart glasses and adding new members to its management team. The company is now seeking to break into America with the opening of a new headquarter in the USA.
WaveOptics believes that the opening of the new American HQ is a significant step in the growth of the company. A number of US-based customers have already signed on as clients, and new new US location allows the company to better support its US customers.
Mike Lynch will be joining the company as North American President, leading the company’s expansion into the US and will primarily be focussing on developing the WaveOptics customer base and technical support resources in the USA. Lynch will be reporting to WaveOptics CEO David Hayes.
Lynch previously held leadership roles in a number of companies and organisations, most recently at SpaceX and DAQRI.
David Hayes, CEO WaveOptics, commented: “Opening our office in North America is a substantial milestone for the business and allows us to leverage the significant opportunities in the region. The US is an important market for us as we continue to build our relationships with key customers and partners across the globe. “We are focused on growing our presence and local expertise in the US-making our AR waveguide technology and unique capability to mass manufacture at an affordable price point available to our existing and potential customers in the US and beyond. “Mike brings considerable commercial and operational experience and will be a key member of the team as we expand our presence in North America.”
WaveOptics hopes that this new development will aid in its aim of becoming a key provider of components for AR wearables and smart glasses.
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