Tacton Launches Business-to-Business AR Sales Tool

Augmented reality (AR) is becoming increasingly useful for businesses, offering a range of utility such as stock management, training and remote assistance. Today, Tacton have announced another business-based AR tool, Tacton Visual Configuration.

The new tool extends the capabilities of Tacton’s existing CPQ software by adding drg-and-drop 3D visualisation and AR, which allows manufacturers to offer a more personalised configuration process along with easier visualisations.

The company says that the Tacton Visual Configuration tool allows for real-time visual insights and quicker feedback for design decisions, which helps ensure that the customer is getting the result they want and need.

The new tool is intended to be a valuable asset for sales teams, as it allows customers to see a whole range of options in a simple and intuitive format, regardless of how complex the configuration is. The new tool also means that complex products can be presented in a simple visual way, using AR spatial configuration to ensure a spatial fit.

“Selling products with complex variants becomes dramatically easier and faster with Tacton Visual Configuration,” says Marco Lang, Product Manager at Tacton Systems. “Visual Configuration and AR enhance the entire sales cycle by using the simple ‘What you see is what you get’ principle.”

“Now companies can truly offer the best product to every customer,” says Nils Olsson, Chief Portfolio Officer at Tacton Systems. “With Tacton Visual Configuration, customers can see exactly what they are buying. This means reduced quoting errors, and better, faster communication between engineers, sales teams, and customers.”

The system is also enhanced with the Tacton CPQ AR iOS app, which lets customers see product configurations as they would be in the real world by using AR. This means that potential customers can ensure the dimensions and position of the product matches the customer’s needs.

For future coverage on new and upcoming AR products, keep checking back with VRFocus.