The release of Apple’s iOS 12 includes improved augmented reality (AR) capabilities thanks to the ARKit 2 toolset integrated into the new OS, but so far few apps and videogames have truly taken full advantage of the technology. Start-up firm Illumix is hoping to change that by allowing the AR content to react to the space the user is occupying.
Illumix is based in the US technology hub that is Menlo Park at the heart of Silicon Valley, and the company has emerged from stealth after spending time raising funding and developing the technology the company hopes will help drive AR videogames into the mainstream.
The company has so far raised $8.6 million (USD) in seed funding, which was led by Maveron and Lightspeed Venture Partners. Radap Partners, Unusual Ventures and 451 Media were also involved in the funding round.
The Illumix technology is aimed at allowing mobile AR content to scale based upon the space around the user, responding dynamically to the environment. This will allow AR videogames played in a large environment, such as a warehouse or large field to work differently to if the same title was played in a smaller, more cluttered space such as a living room.
Though the company is currently keeping the specifics of how the technology works quiet for now, it has been specified that by using the Illume technology, users wouldn’t need to pre-scan the space they are using for the game, and content will be able to adapt in real-time.
According to Illumix co-founder Kirin Sinha, this creates a more user-friendly approach as the AR could adapt using: “Real-time understanding of the environment taken from the way a user would normally hold their phone.”
Sinha told TechCrunch that Illumix considers itself to primarily be a videogame studio, and this technology will form the backbone for its upcoming creative AR titles, rather than simple being a proof-of-concept.
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