New Jersey augmented reality (AR) firm Apprentice.io is the latest immersive technology company to announce the results of a funding round, this time Series A, led by Pritzker Group Venture Capital and which also saw investment from Silverton Partners and Hemi Ventures as well as another name common to these types of stories The Venture Reality Fund.
The funding round saw the firm, secure an additional $8 million (USD) in funding. Bringing the total raised by the company so far to over $10 million.
Apprentice.io has developed Apprentice – an AR and artificial intelligence (AI) platform for batch records, tech transfer and R&D workflows as well as training procedures, with particular use to the pharmaceutical and biotech industries. Apprentice offers support ARKit 2 on iPhone XS as well as ARCore for Android devices, plus already has support for HoloLens, Magic Leap and other AR focused smart glasses. Subsequent growth has seen the start-up triple in size.
“We like to say that we don’t just augment reality; we augment human ability,” said Angelo Stracquatanio, the co-founder and CEO of Apprentice.io in a statement on the investment. “AR and AI are changing the way workforces across all industries solve problems and share information, ushering in the next wave of human potential.”
Vice President of the Pritzker Group Venture Capital added on his firm’s financial involvement: “We are absolutely thrilled to be collaborating with the leader in AR and AI. Angelo and his team of experts have a clear vision for what will be the next generation of enterprise AR. It was among the many reasons we were eager to invest at this stage.”
VRFocus will have more news about investment in the AR industry very soon.