A number of immersive videogames and experiences in both virtual reality (VR) and augmented reality (AR) were announced in the run up to the theatrical release of Jurassic World: Fallen Kingdom. It seems that Universal Pictures have decided this was a winning approach, and have taken a similar AR tack with the home release of Jurassic World: Fallen Kingdom.
Two different AR experiences are planned, one featuring the Indoraptor that acts as the major threat of the film, and the other featuring a miniature version of the friendly velociraptor, Blue.
Utilising Facebook and Facebook messenger, users who visit certain store locations around the expected release date for Jurassic World: Fallen Kingdom can expect to see a store display of the Indoraptor. Scanning this with a smartphone camera will activate the Ar, which will let users see dinosaurs roaming around within the store.
For those who purchase the physical version of the film, an insert will be included which will work in a similar fashion, featuring a QR code that, when scanned, will show a baby version of Blue, beloved friend of Owen Grady (played by Chris Pratt). This experience is more interactive, featuring more functions that allow Blue to act as a virtual pet.
Other Jurassic World immersive experiences have included Jurassic World Alive, an AR mobile title which draws inspiration from Pokemon Go to allow players to seek out dinosaurs living around them and collect their DNA samples, developing new species by combining DNA strands.
Also available is Jurassic World: Blue, available on Oculus Rift and Oculus Go, which follows the adventures of Blue as she attempts to scavenge for food and find other dinosaurs as the volcanic island of Island Nublar threatens to explode around her.
Jurassic World: Fallen Kingdom is due in stores in the US from 18th September. Further news on Jurassic World AR and VR tie-ins, keep checking back with VRFocus.