It was only a few short months ago that VRFocus reported on augmented reality (AR) startup Ubiquity6 announcing that it had secured $10.5 million of investment. Today, the company has further increased its capital by revealing the closure of a $27M Series B funding round led by Benchmark Capital and Index Ventures.
The funding round will see Benchmark General Partner Mitch Lasky and Mike Volpi joining the Ubiquity6 board, with Lasky bringing his years of experience to the team having served as an executive at Disney, Activision, and Electronic Arts.
“I’ve been following the developments in virtual and augmented reality for years, and Ubiquity6 stood apart both for the boldness of their vision and for the broad applicability of their technology,” said Lasky. “Not only has the team tackled complex technical hurdles, they’ve identified a business opportunity to create shared experiences easily from a mobile phone, making augmented reality a platform for creation, not simply consumption.”
In addition to the funding announcement Ubiquity6 has begun the rollout of its first public beta experience at the San Francisco Museum of Modern Art (SFMOMA), with content which was inspired by the museum’s current René Magritte exhibit.
The core focus of Ubiquity6 is to bring people together via AR technology, with its teams using advanced machine learning technology to precisely locate a users phone and its physical surroundings.
“Augmented reality could be one of the greatest inventions of our time, but there is no clear path to mass adoption. We believe that leveraging the millions of smartphones already in consumers’ hands to create a meaningful shared experience is how we will unlock AR’s full potential,” said Anjney Midha, CEO and co-founder of Ubiquity6. “We previewed this technology by bringing over a hundred people together to play test the experience at the SFMOMA; eventually we will open up our tools for anyone to easily create and experience AR with those around them – from their two closest friends to hundreds of people.”
As Ubiquity6 continues to develop its AR technology VRFocus will keep you updated on the very latest announcements.