Location-based entertainment (LBE) centres have proven to be a popular avenue for both the public to experience virtual reality (VR) as well as developers to further monetize their projects. Just as consumer VR has advanced so has the commercial possibilities with Valve and HTC developing SteamVR Tracking 2.0 and the HTC Vive Pro. Today, Russian startup PlatformaVR has announced the opening of its new free-roaming arcade using these new pieces of hardware.
Having opened its first location in Moscow in December 2017, followed by three more in the city, one in Riga (Latvia) and one in Orlando, Florida in collaboration with MindQuest Escape Games, this new VR entertainment centre is PlatformaVR’s biggest yet thanks to SteamVR Tracking 2.0’s 10 x 10 meter coverage area.
Opened at the Winzavod Contemporary Art Center, PlatformaVR has adapted its three most popular titles (The Arrival, MATCH, and The Poisoner) for the larger area, with each player using a HTC Vive Pro headset, Vive Trackers for full-body tracking, a VR Backpack, and other various accessories depending on the actual videogame.
“We are excited to welcome PlatformaVR team in pioneering large-scale out-of-home VR segment with our solution,” said Andrey Kormiltsev, President of HTC Russia/CIS/Baltics/Israel. “Our brand-new HTC VIVE Pro headset and VIVE Trackers are a perfect match for location-based VR segment which we expect will be one of the key drivers of the whole VR industry in the near future.”
PlatformaVR is keen to expand across the globe with a short-term goal to establish new locations in London, UK and Los Angeles, US. Additionally, a European distributor has recently signed an exclusive deal to bring PlatformaVR content to Western Europe, Mexico, and China. This means at present the total number of new PlatformaVR openings planned for the next 12 months amounts to 30 locations around the world. As further details are released on the new locations VRFocus will keep you updated.