National Geographic is involved in numerous forms of content creation and publishing, from its iconic magazine to 360-degree films and kids books. Its the latter that the company has recently revealed, due to launch its largest campaign for its fiction franchise, Explorer Academy, at the National Book Festival tomorrow.
The first title in the seven-book, middle-grade series, Explorer Academy: The Nebula Secret, written by Trudi Trueit, is the initial phase in National Geographic’s 360-degree franchise launch. At the National Book Festival in New York City the marketing campaign will offer an array of activities for festival-goers, including in-booth and stage presentations from author Trudi Trueit and National Geographic Explorer Zoltan Takacs, a scavenger hunt, a code-breaking station, explorer trivia, and a virtual reality (VR) experience.
“We want kids to be inspired to explore and take on the mindset of explorers,” said Jennifer Emmett, National Geographic Kids’ Vice President for Content. “Kids who grow up to be explorers are the next caretakers of our planet, so we need to empower the whole generation.”
Explorer Academy: The Nebula Secret has been written to offer kids a thrilling quest that combines science-based fact whilst learning about other cultures. The story follows Cruz and his friends as they travel the world aboard the ship Orion, with readers having to break codes and solve puzzles along the way.
After the festival Trueit will embark on a North American tour beginning in New York City with a one-day Explorer Academy Recruitment Center stop, open to press and the public on 5th September, 2018.
Additionally, National Geographic Expeditions is holding a competition where a family of four will win the Explorer Academy Sweepstakes—a shipboard adventure through Alaska’s Inside Passage, at exploreracademytrip.com). For any further updates on National Geographic keep reading VRFocus.