There is still a great deal about Magic Leap and its flagship mixed reality (MR) product that we simple do not know, including the full specifications and capabilities of the Magic Leap One. However, thanks to some tantalising hints on the official Magic Leap website, we might now know the launch date.
The founder of Magic Leap, Rony Abovitz emerged from an extended period of silence to tweet some pictures which featured images such as leaping whales and a launching rocketship, some of which contained hints to the company’s plans.
The image that Abovitz is now using as his Twitter banner image contains the numbers 8-8-18, while the official Magic Leap website shows a rocketship preparing for launch. Analysts have quickly put these things together to conclude that either the company will announce details of the launch today, or the Magic Leap One Creator Edition will actually launch today.
Many people who are interested in the technology are keeping a close eye on the Magic Leap website today to see if there are any further developments.
It was also announced this week at Magic Leap’s Vice President of Marketing, Jeff Gattis, was leaving the company for unspecified ‘personal reasons’. Gattis had been with the company for over two and a half years, overseeing product management in addition to his marketing role.
The timing of Gattis departure becomes even more interesting if the Magic Leap One Creator Edition is indeed being launched today, as it means that the product is being launched with no one directly in control of marketing, which is arguably one of the most critical components of a product launch.
Magic Leap has also drawn attention recently from reports that the Field-of-View (FoV) for the device is a relatively unimpressive 40 degrees vertical by 30 degrees horizontal, with a 4:3 aspect ratio.
UPDATE: After many hours of frenzied speculation, the Unreal Engine official Twitter spilled the beans, announcing that the Magic Leap One Creator Edition was now available, and including a link to the site, where a Buy Now button was prominently displayed.
Despite this, the main Magic Leap webpage has yet to update, still showing the rocketship image with no links elsewhere.
Further Update: The price of the device has been confirmed as $2,295 (USD) and is available to creators in certain cities in the USA. A full list is not available, but those interested can check if they are eligible with the Zip Code checker.
For further coverage on Magic Leap, keep checking back with VRFocus.