On Wednesday I spoke about how weird it felt being thanked for covering something that featured a disaster. Well, that’s not the only feedback as such I’ve had recently. A few weeks back a press release did the rounds, as they do, from of all things the (American) National Chicken Council – which presumably meets in large open spaces as they don’t like to be cooped up.
It talked about how they had created a series of three 360 degree videos about the life of a broiler (for meat) chicken. People are somewhat savvier nowadays and wish to know where their food has come from and what the process was. So, for good or for ill, the council decided to show them the full lifecycle. It’s a sensitive topic for people. So, I was only mildly surprised when, after I included it on Li360, I started getting tweets about how it was being discussed on a vidcast and how the chickens were being (to quote the show) “murdered” and how they didn’t want to see anything like this.
Whatever your opinions are about eating meat or farming in general, I will say that it’s good that the information is out there for people so they can be more informed. One of the benefits of 360 degree video is you get more of a presence about these things. That said it was pretty clear it was ‘from birth to death’ and no one is made to watch it. IF you do so, that’s a choice.
Which brings me to the choice for this Friday’s video – and since I’m still getting tweets from the presenters, clearly this means we should have another chicken-based video. Heck, we might have a theme week on farming in general. Let’s have one that’s a bit cheerier though, shall we? A more ‘traditional’ view of farming.
On a farm in the country, a farmer comes to check his flock of chickens, it’s time they’re let out after spending the night inside. Having fed their fill, they’re pretty keen on this. What happens is nothing short of a chicken stampede, complete with the odd duck and goose which seems to have snuck in as well. The goats, on the other hand, seem rather keener to get inside to eat whatever has remained.
You can check out the video below. Please address any and all complaints to your regional chicken council or other poultry-related assembly.