Augmented reality (AR) and virtual reality (VR) software developers FarBridge have announced that it is appointing a new Head of Business Development and Partnerships, Kevin Robertson, who will be bringing his extensive experience at Unity Technologies to his new role.
FarBridge have previously established partnerships with leading businesses and brands, including the Smithsonian Institute, Oculus and CyArk in order to build content and launch new immersive experiences. Part of Robertson’s new role at FarBridge will be to strengthen those partnerships and establish new ones.
Robertson was an early employee at Unity Technologies, after which he turned his attention to helping create tools and middleware for cloud computing at GameSparks as its vice president. GameSparks was subsequently acquired by Amazon in 2017.
“Kevin’s passion for games and immersive media is absolutely contagious. Working together at Unity Technologies was a personal highlight, and we’ve been looking for a way to team back up ever since,” said Patrick Curry, CEO of FarBridge. “I’m thrilled that we’ve been able to bring Kevin onboard, and he’s already making big contributions to our team and business.”
At both Unity and GameSparks, Robertson developed a reputation for being able to form solid partnerships with well-known industry brands, including Warner Bros, Blizzard, Riot Games and Valve, being one of the first people outside of Valve to see some of the early VR demonstrations, and becoming an advocate of VR technologies as a result.
“Joining FarBridge feels like I’m coming back home to the studio side of the industry. There is such a great breadth and variety of challenges in the world of gaming, virtual reality, and augmented reality.” said Robertson, “I’m inspired by the creativity and soul of the FarBridge team and I’m stoked on the limitless opportunities that lie ahead.”
For future news from the VR industry, keep checking back with VRFocus.