Make Some new Furiends When the AR App Arrives This September

First for iOS then and Android version is planned.

Health and wellness technology company Blue Goji previously entered the virtual reality (VR) market by enhancing its Goji Play fitness game system with the technology. Soon the company will be entering the augmented reality (AR) sector with a new videogame for iOS devices called Furiends.


Much in the same way Neko Atsume VR is all about looking after cats, Furiends tasks you with taking care of lovable dogs, just this time its all in AR.

You’ll need to play and walk them, feed them and make sure they drink plenty of water so they’re always happy. As Blue Goji is a health company the experience isn’t just about keeping a digital dog healthy, the main focus is helping players stay healthy as well. So a key component of Furiends is the step-tracking feature: to take care of their virtual pet, players need to be physically active. The title converts a user’s step count into “Fur-coins” to use in-game, plus players are given step goals to achieve or exceed, so that they are consistently motivated to stay active.

“With our new Furiends mobile game, we are bringing the experience of owning a dog to everyone. At Blue Goji, we enjoy close bonds with our dogs – our employees even bring their dogs to our office. It was our mission to enable others to make similar connections with a pet without worrying about the necessity of care and expenses that come with owning a real live dog,” explained Adam Fung, Blue Goji’s Lead Game Designer and Producer of Furiends in a statement.

Furiends Key Art

“Blue Goji makes products that help others. We have chosen to align with Austin Pets Alive! because it only made sense that a game about virtual pets should benefit real pets in need,” commented Kyra Constam, Blue Goji’s Marketing Associate and Web Designer. “APA! has done great work to maintain its ‘No-Kill’ shelter status and operate at its own extremely high standards. We were touched that APA! was one of the first responder pet rescue programs on the scene when Hurricane Harvey hit the greater Houston area in August 2017 and saved the lives of over 5,000 animals. We want to make sure that their excellent work can continue.”

Furiends will launch for US, Canadian, and Australian consumers for free starting in September on iOS devices with an Android version due towards the end of the year. Furiends will feature in-app purchase options that include clothing, collars, leashes, and other virtual products. A portion of these proceeds to local Austin animal shelter Austin Pets Alive! For any further updates on Furiends, keep reading VRFocus.

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