With online shopping, it can sometimes be difficult to get a good idea of exactly wheat you are buying. A number of retail companies have recognised the potential for augmented reality (AR) to solve this issue and let customers get a better view of the product. Korean telecommunications company KT Corp have also seen this, and in response have launched an online mobile shopping service which utilises AR technology.
The new service is called AR Market and it offers customers an online shopping experience that is meant to bridge the gap between online and real world shopping. This is achieved by giving users the opportunity to watch a 360-degree AR video of a selected product by using their smartphones.
“AR is a technology with a great potential that can be applied to various areas of service,” said Koh Yoon-Jeon, head of KT’s Future Business Development Unit. “Starting with AR Market, we will expand our businesses to include education, health and industrial workplaces, taking the lead in immersive media services based on AR as well as VR (virtual reality).”
KT Corp first began working with AR technology during the 2018 PyeongChang Winter olympics in February, 2018. KT launched a commercial service which used AR technology through K Shopping’s mobile app.
K Shopping is working with KT Corp to bring its lifestyle products, fashion and consumer electronics to the AR Market service and is planning on more special promotions for other products on AR Market later this year.
KT Corp has confirmed that it is continuing its development of immersive shopping services. The company says it will be applying cutting-edge technology, not just AR but also artificial intelligence (AI) and 3D modeling. To achieve these aims, KT Corp will be taking on more partners for joint services.
The company has also been involved in virtual reality (VR), as it was involved in the launch of two VRIGHT VR theme parks earlier this year.
For continued coverage of new VR and AR apps and services, keep checking back with VRFocus.