Kellogg’s Team With Blippar for AR Learning Experience

Blippar and cereal company Kellogg's are bringing AR to the breakfast table.

Across much of Europe, the Summer holidays have begun, but that doesn’t mean the learning is over. Certainly not as far as cereal company Kellogg’s and Blippar are concerned as the two companies have teamed up to offer fun learning experiences by utilising augmented reality (AR).

Blippar has partnered with Kellogg’s to create an AR campaign which will immerse children across Europe in an interactive and educational ‘jungle experience’ which has been designed to teach essential life skills.

The experience involves downloading the free Blippar app, and scanning special cereal boxes in order to bring to life a hero character, who children need to help recover his school supplies as part of an AR treasure hunt.

Flying AR coconuts will launch AR mini-games, which have been created to train skills such as hand-eye coordination, rhythm, maths and general knowledge on the natural world. Once a mini-game is complete, it will reward points which can be used to unlock animal selfie masks.

Once the AR treasure hunt is complete, users are presented with a final quiz, with twenty questions which test all the knowledge they have gathered so far. If the quiz is passed, then users can unlock the final animal selfie mask and complete the AR experience.

Luke Zaki, Global Client Director at Blippar, commented: “At Blippar, we believe augmented reality has the potential to transform the way children interact with and learn about their surroundings. We are very excited to be working alongside Kellogg’s to show the power of AR as a way to enhance the learning experience and transform the breakfast moment for children across Europe and the EMEA region. The experience we have created together is not just entertaining but also a fun way for children to learn new skills.”

The campaign is initially launching in France, Belgium, the Netherlands, Spain, Portugal, Luxembourg and Italy and will be featured on over 16 million Kellogg’s cereal boxes, including Coco Pops, Miel Pops, Frosties, Rice Krispies and Honey Loops. An additional roll out to 17 more countries is also planned. A video demonstrating the experience can be viewed below.

For future coverage of new applications for VR and AR technology, keep checking back with VRFocus.

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