Google, HTC and SuperData to Discuss Current State of VR & AR in Free Webinar

The webinar will take place next week.

Twice a year VR Intelligence holds its flagship VRX events, one in San Francisco during December and VRX Europe in May. Occasionally the company holds small events concerning virtual reality (VR) and augmented reality (AR) technologies, one of which will be taking place next week featuring Google, HTC and SuperData.

VRX Webinar

The free webinar will see representatives from Google, HTC and SuperData, discuss the latest trends, current challenges and biggest opportunities in VR and AR. They are Vinay Narayan, Vice President, Product and Operations (Americas), HTC Vive; Steven Kan, Head of Global Strategy, AR and VR, Google; and Stephanie Llamas, VP of Strategy and Head of XR, SuperData Research. The webinar will be moderated by Amy Peck, Founder & CEO, EndeavorVR.

There have been a lot of highs and lows of the past 12 months which the group will discuss. From more aggressive sales tactics which has seen VR hardware prices dropped and sales increase, to the increased uptake of AR by developers thanks to open platform releases of ARKit and ARCore.

On the flip side user adoption is still low which is a concern for developers looking to make a profit. CCP Games, an early adopter of VR and one of the most high profile thanks to multiplayer title EVE: Valkyrie made a shock announcement in 2017 that saw the studio leave VR development and close studios.

If you want to check it out the webinar will take place on 19th July at 11am PDT/ 7pm BST. To register for the one hour webinar you’ll need to register here.

Last month saw the final speakers confirmed for the VRX Immersive Enterprise conference, designed for senior business leaders from across the immersive tech industry to come together and focus on opportunities and challenges in enterprise companies. As for the main VRX 2018 event, that’ll take place from 6th-7th December, 2018 at San Francisco. Super Early Bird tickets are still currently available on the official website.

For any further updates from VR Intelligence on future events, keep reading VRFocus.

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