If there’s one thing an action packed film franchise like Mission: Impossible needs is an ad campaign to match. Back when Mission Impossible: Rogue Nation launched the PR train went into overdrive with a VR installation at London’s Victoria Station. With Mission: Impossible – Fallout due for release Paramount Pictures has teamed up with OmniVirt for a 360-degree advertising campaign.
The 360 video advert takes viewers behind the scenes as Hollywood star Tom Cruise performs several stunts. Viewers sit right next to Cruise while he pilots a helicopter through narrow passageways and provides commentary on the experience alongside the film’s director, Christopher McQuarrie.
The footage gives a much more realistic sense of the dangers faced by Cruise as he performs his own stunts, aiming to get that authentic look and feel that can’t be achieved via stunt doubles and green screen effects.
“We continue to see top-tier film studios use 360° VR in their marketing efforts to help bring their story alive. For the Mission: Impossible campaign, bringing viewers behind the scenes to see how stunts are performed using 360° video makes for a visceral, exciting experience. We’re thrilled to work with Paramount Pictures as it positions itself as an innovative leader in this kind of storytelling,” says Brad Phaisan, CEO of OmniVirt in a statement.
OmniVirt is a 360-degree, virtual reality (VR) advertising company that’s been employed by global brands for a number of different ad campaigns. These have included a 360-degree promotional video for Disney’s Aladdin stage show, a Pitch Perfect 3 AR Ad Campaign for Universal Pictures, as well as partnering with companies like EasyJet and Jaguar.
To see the 360-degree video of Mission: Impossible – Fallout then follow this link. The video can be controlled via a mouse, the WASD keys or the arrow keys. If you happen to be on mobile then you can use a headset like Google Cardboard for a more immersive experience. For any further updates from OmniVirt, keep reading VRFocus.