When it comes to the multitude of use cases for augmented reality (AR) the sky is the limit. While this can be as mundane as AR Emoji’s, for those wishing to try a more normal look – instead of a cat face – there are several makeup apps now available. Taking that idea one step further is a new show called THE LOOK: ALL STARS which allows audiences to try some of the looks broadcast.
Premiering yesterday and due to air Sundays on CW and MyNetwork TV stations across the US, THE LOOK: ALL STARS is a new one-hour reality makeover series featuring Tori Spelling as a regular host alongside style guru Kim Vo.
“I love being a part of The Look! I’ve always loved fashion and beauty and now I get to be a part of a show that combines both. Hair, makeup, and wardrobe are so key to a woman’s complete look. The head to toe finished look. I love witnessing the amazing transformations,” commented Spelling.
Each episode will feature new themed, timed challenges and talent to provide viewers at home with endless on-trend beauty and fashion tips to transform their own personal style. The AR element will be through an app called Perfect365. As Arthur Hasson, COO Sinclair Programming explains: “There’s never been a show before that combines television content with Augmented Reality in real time so the audience at home can try on simultaneously the looks created through the app Perfect365. We’re excited to bring to our viewers high quality engaging infotainment content while providing access to know-how from top experts who work with clients every day solving real life style problems.”
The app is available to download for free from the iOS and Android online stores, allowing users to experiment and engage with brands, designers, influencers and makeup artists they know, as well as trying on makeup and hair looks straight off the runway from celebrity designers such as Laurel DeWitt, The Blonds, Anna Sui and Badgley Mischka.
For the latest AR use cases from around the world, keep reading VRFocus.