Jurassic World has been one the recent Hollywood releases which has completely embraced immersive technology, seeing a host of virtual reality (VR) location-based experiences as well as an augmented reality (AR) app. Now entertainment magazine Moviebill will offer another way to get acquainted with Jurassic World’s cast of prehistoric beasts.
Moviebill has worked with Universal Pictures and Amblin Entertainment to create an edition of Moviebill which celebrates Jurassic World: Fallen Kingdom and uses AR technology to provide a unique experience for fans.
The Jurassic World: Fallen Kingdom edition of Moviebill will feature interviews, both in print and AR format along with an AR welcome message from star Chris Pratt. The centrefold of the issue will allow fans to access a ‘dino-lab’ and bring a range of AR dinosaurs to life, including some of the dinosaurs that are available in the AR app Jurassic World Alive.
The Moviebill issue has exclusive cover art which was commissioned specifically for the issue of Moviebill, along with other exclusive illustrations and images, some of which have never been revealed before. Readers can also expect a host of stories from the set and insights on the film from the cast and crew.
“Jurassic World: Fallen Kingdom is the most immersive Jurassic film to date. We can’t wait for fans to see what we’ve put together and be able to experience the magic of bringing dinosaurs back to life,” said James Andrew Felts and Matthew Shreder, co-founders of Moviebill.
The issue will be available for free to Jurassic World: Fallen Kingdom ticket holders at Regal cinemas. The Regal app will be hosting the Moviebill technology which brings the AR content to life. The app was first used alongside the Avengers: Infinity War issue, which led to over 3 millions AR scans being conducted by app users.
For future coverage of new AR content and experiences, keep checking back with VRFocus.