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ERA Real Estate Uses Immersive Technology to Aid Home Buyers

A number of industries and businesses have turned to immersive technology such as virtual reality (VR) and augmented reality (AR) to aid in engaging with customers and audiences. ERA Real Estate is now joining the increasing number of real estate companies who are engaging with VR and AR.

The ARA Distinctive Properties platform allows users to view a property and virtually renovate it to their personal style, including tweaks to furnishings in order to help in the choice of home.

Users can change the flooring, swap countertops and paint colours and even change the outdoor landscaping. ERA Real Estate believe this will help buyers find a home that suits their lifestyle by immersing them fully in what a potential property will look like.

“Unlike other platforms, we have automated this process and scaled our technology across all Distinctive Propertiessm listings to enable ERA affiliated agents to provide highly personalized experiences in the luxury market with unique features like virtual staging, exterior design, and lead generation,” said Simon Chen, president and CEO of ERA Real Estate. “ERA has always been committed to showing the best properties available, but now clients can tailor those properties to their unique lifestyles with one of the most robust programs available.”

The ERA Distinctive Properties website has integrated interactive features in order to create a digital environment where buys can choose different design options by clicking on designated hot spots, with the option to ‘Click to buy’ the products and options they like most.

“When purchasing a home, it’s important that the buyer is able to visualize themselves living in the space, but sometimes a cosmetic detail can be a deal breaker,” continued Chen. “This AR and staging technology can illustrate the full potential of a property in a few easy clicks.”

For future coverage of new and innovative uses for VR and AR technology, keep checking back with VRFocus.