VR Experience Open At LEGOLAND Discovery Center Boston

Location-based virtual reality (VR) experiences are beginning to become more commonplace at theme parks all over the world. Visitor attraction company Merlin Entertainments have previously explored the technology at its UK parks Alton Towers and Thorpe Park, and are now teaming with immersive technology company Immotion to bring a VR attraction to the LEGOLAND Discovery Centre in Boston.

Merlin entertainments have struck a deal with Immotion to bring a themed VR experience to the LEGOLAND Discovery Centre which will exist alongside the existing immersive attractions at the park, such as the 4D cinema.

The new VR experience will consist of an immersive VR racing simulation called The Great LEGO Race VR Experience, which will allow visitors to sit inside Immotion pods which combine sight, sound and motion for a truly immersive experience.

Martin Higginson, Executive chairman of Immotion said: “Discovery Center in Boston is part of a massively popular worldwide brand, and we are excited about this specially created VR experience we have delivered for them. “It demonstrates the kind of high-quality bespoke VR experiences we can develop on behalf of our partners.

Immotion was founded by Martin Higginson and David Marks and has been involved with a number of projects for immersive VR centres, such as the VR Star centres like the one which recently opened in Bristol, UK and the Jurassic World Exhibition which has been available the The Yorkshire Museum, which famed naturalist and presenter Sir David Attenborough described as ‘tremendous’.

Higginson also commented: “We are proud of the immersive technology behind the pod and we believe it will boost the great family fun already on offer. This is arguably Immotion’s highest-profile VR experience so far and shows that out-of-home VR is increasingly becoming a major part of the worldwide attractions and experiences industry.”

VR Star Centre

For further news on new and upcoming location-based VR projects, keep checking back with VRFocus.